Architect and engineer . g either beautiful or home-like in a plain box - like lookingstructure that reminds him of asmall factory. The home owner is told thatthe modernistic style gives a morecomfortable and economical house,and that its design is reasonableand logical, and that it is the com-ing thing. But if the convenienceand comfort and economy can beproved to be ahead of anythingwe now have, which may be opento some doubt, yet there remainssomething fundamentally wrongwith the look of these homes, sothat the style has probably littlecliance of more than temporaryexistence. And what is fu
Architect and engineer . g either beautiful or home-like in a plain box - like lookingstructure that reminds him of asmall factory. The home owner is told thatthe modernistic style gives a morecomfortable and economical house,and that its design is reasonableand logical, and that it is the com-ing thing. But if the convenienceand comfort and economy can beproved to be ahead of anythingwe now have, which may be opento some doubt, yet there remainssomething fundamentally wrongwith the look of these homes, sothat the style has probably littlecliance of more than temporaryexistence. And what is fundamentallywrong is the theory on which thesehouses are designed, which comesfrom supposing that people actaccording to reason, while the factis that reason just brings us thefacts and sentiment makes the de-cision. And the everlasting senti-ment about the house we are go- P. F. REILLY Building Contractor and Manager of Construction 730 ELLIS STREETSan Francisco Telephone 9656 Good Buildings Deserve Good Hardware. 581 Market Street SUner 6063 Anderson & Ringrose General Contractors 320 Market Street, San FranciscoPhone DO uglas 1373 MURALS in Hotel Plaza Cocktail Room by H EINSBERGEN DECORATI NG CO. 7415 Beverly Boulevard, Los Angeles 401 Russ Building, San Francisco 72 The Architect and Engineer. July, 1935 Pacific Manufacturing Company High Class Interior FinishQuahty MilKvork 45i Montgomery St. S4I Merrill «n Francisco Los Angeles GAr6eld7755 AXridge SOU 1313 Seventh Street, OaklandGLencourt 7850 SMITHLumber Company OF OAKLAND Lumber and Mill Work 19TH AVE. AND ESTUARYOakJand, California FRuitvale 3174 • Offering a complete line ofBigelow - Sanford Carpet and carpets. Specializingin contracting installations forhotels, apartnnents, clubs, storesand homes. FLOORCRAFT CARPET CO. 149 NEW MONTGOMERY FRANCISCO TRANSIT-MIXCONCRETE A Perfect-BlendMaterial Golden Gate AtlasMaterials Co. Sixteenth and Harrison Streets San Francisco Phone HEmlocli 7020 i
Size: 1744px × 1433px
Photo credit: © The Reading Room / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1900, bookdecade1900, booksub, booksubjectarchitecture
