. Florists' review [microform]. Floriculture. VERY holiday has a mean- ing. For the florist some mean much hard work, while others mean merely a busy day or two; only one or two really mean a surcease from labor, a real holiday. Thanksgiving lias, however, aside from its business meaning, an as- pect for our trade that makes this day a different sort of holiday from the rest. Aside from its appointment by presiden- tial proclamation "to be observed by the people as a day of thanksgiving, devo- tion and prayer," it affords an oppor- tunity for the florist, when the turkey and pumpkin
. Florists' review [microform]. Floriculture. VERY holiday has a mean- ing. For the florist some mean much hard work, while others mean merely a busy day or two; only one or two really mean a surcease from labor, a real holiday. Thanksgiving lias, however, aside from its business meaning, an as- pect for our trade that makes this day a different sort of holiday from the rest. Aside from its appointment by presiden- tial proclamation "to be observed by the people as a day of thanksgiving, devo- tion and prayer," it affords an oppor- tunity for the florist, when the turkey and pumpkin pie have been disposed of, to size up the season before him and cal- culate the opportunity for him in it and the preparations he must make to gain the most advantage from it. By Thanksgiving day, coming at the out- set of the florist's season, the busi- ness already done and the orders al- ready received acquaint him, to some extent, with what may be expected to come. Forecasts have already been made, by him and by others. But an estimate in August is not the same as experience in November. So, at our day of thanks for what has been received, it is possible and val- uable to cast our eyes on what may be expected to come. Variations. The business already done this sea- son varies with the locality. The ef- fect of the activity, or the dullness, of other industries is felt by our own. When the bottom dropped out of the copper, leather, cotton and automobile markets, to mention no others, the cities which were dependent largely on one or another of those commodities and their manufacture returned correspondingly depressing reports on the sale of flow- ers. When recovery was felt in the automobile industry and cotton made a spectacular rise in price, some of the dis- tricts earlier in the dumps climbed out of them. As other lines of business underwent the necessary readjustment, the florists in the centers dependent upon those lines for support suffered a falling off in business.
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912