Chic shopping arcade of Via XX Settembre. Genoa (Italian, Genova) Italy
The rather chic shopping street Via XX Settembre is one of the most famous and beautiful areas of this North Italian city. In order to preserve its character, the municipality has made a deal (or a decision) with the entrepreneurs along the shopping arcade. Advertising in light is made possible, but only in the same style, which therefore becomes immediately recognizable as the Genovese light sign style. The street’s main characteristic is its light advertising which looks as a physical translation of augmented reality at first sight.
Size: 2831px × 4256px
Location: Genoa, Metropolitan City of Genoa, Italy
Photo credit: © parkerphotography / Alamy / Afripics
License: Licensed
Model Released: No
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