Pennsylvania, colonial and federal : a history, 1608-1903 . he coun-try for the newspaper, but it was not until nearly the middle ofthe nineteenth century that the penny newspaper became success-ful in all the leading cities. The New York Sun was made thepaper of the people by the Beaches; the Public Ledger of Philadel-phia was made a brilliant success by Swain, Abel and Simmons,as w^as the Baltimore Sun by the same people, and the PittsburgDispatch was the first of the successful penny dailies west of the ,87 Pennsylvania Colonial and Federal Alleg-lianies. These papers inaugurated the advert
Pennsylvania, colonial and federal : a history, 1608-1903 . he coun-try for the newspaper, but it was not until nearly the middle ofthe nineteenth century that the penny newspaper became success-ful in all the leading cities. The New York Sun was made thepaper of the people by the Beaches; the Public Ledger of Philadel-phia was made a brilliant success by Swain, Abel and Simmons,as w^as the Baltimore Sun by the same people, and the PittsburgDispatch was the first of the successful penny dailies west of the ,87 Pennsylvania Colonial and Federal Alleg-lianies. These papers inaugurated the advertising sys-tem that has given millions of profits to modern journalism, andbecame the newspapers of the well-to-do people of the those days there were, public market houses on the streets ofl^hiladelphia as in other cities, and the country people came to thevarious stalls in the market place on Wednesdays and Saturdays,and the penny newspaper, as journalism ever does, adapted itselfto the conditions confronting it. The great days of the week for. Hollidaysburg about 1840 From an cild print the Public Ledger were Wednesdays and Saturdays, when thebusiness houses as a rule made their announcements in the adver-tising columns. It became such a fixed habit for Philadelphiamerchants and business men to advertise on Wednesdays andSaturdays, that twenty-five years ago, when the market houseshad disappeared and people came to market any day that suitedthem, the business men continued to insist upon Wednesdays andSaturdays for presenting their advertisements. The penny journals of that day did a great work. They didnot have telegraph dispatches, but they gave a brief summary ofthe news brought from Europe by ever} weekly steamer, gave alllocal events of special interest, and carefully avoided elaborateeditorials. It was not an uncommon thing to see the penny paperof that day without a line of editorial in it, and onlv some most 188 Pennsylvania Journalism extraordinary occasio
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