. Cranberries; : the national cranberry magazine. Cranberries. JOE BROWN Host on WBZ-TV'S "DOWN TO EARTH" Show Joe Brown, county agricultural agent for the Plymouth County (Massacuhsetts) extension service, is the first New England county agricultural agent to direct a regu- lar television program marking the initial steps of using television as a means of disseminating extension service information. The "Down to Earth" program is carried over WBZ-TV, Boston, Channel 4, each Thursday at 9:30 a. m. Previously, the program has been viewed at 12:30 p. m., on the same day; but
. Cranberries; : the national cranberry magazine. Cranberries. JOE BROWN Host on WBZ-TV'S "DOWN TO EARTH" Show Joe Brown, county agricultural agent for the Plymouth County (Massacuhsetts) extension service, is the first New England county agricultural agent to direct a regu- lar television program marking the initial steps of using television as a means of disseminating extension service information. The "Down to Earth" program is carried over WBZ-TV, Boston, Channel 4, each Thursday at 9:30 a. m. Previously, the program has been viewed at 12:30 p. m., on the same day; but to assure a regular time on the day's program, the Massachusetts extension service television committee is promoting the program as a means of inter- preting agriculture, homemaking, and youth programs to the view- ing audience. County Agent Brown, a regular contributor to the New England Farm Hour radio programs under the direction of Malcolm McCor- mack, was requested by Station WBZ to direct the new "Down to Earth" show and to serve as mas- ter of ceremonies for the telec^.st. The programs under his direction have been operating since Decem- ber 1, 1951; and it is expected that they will continue indefinitely. Director James W. Dayton of the Massachusetts extension serv- ice has given full support to this experimental television project and views the experiences and results with enthusiasm as a means of reaching thousands of people who othe)-wise could not be infor'jied. In addition to extension servict personnel from county and state offices, farmers, homemakers 4-H club makers, and representatives of other agencies are used in the te'e- casts. Though no definite pattern of telecast has been fornrulated, it is generally agreed by the com- mittee that the program will be di- rected to the general viewing audience rather than to specific groups of commodity intei-ests. Programs have included such subjects as "Know Your Extension Service", "Make the Be
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