. Building Good Records I first built up a good record before I commenced to get out anv printed advertising other tiian mere announcements of the stock I !iad for sale. It is one thing to simply list what you have to sell and another thing to write tliis up so interestingly and appealingly iliat people will be per- suaded to purcliase it, even if they Iiad not intended to lief ore reading the copy. I had reached the time wiien I wished to Imrn into the mind of the Iniying public the merits of my chickens. In preparing my advertising I eliminated every unnecessary detail and made the essential
. Building Good Records I first built up a good record before I commenced to get out anv printed advertising other tiian mere announcements of the stock I !iad for sale. It is one thing to simply list what you have to sell and another thing to write tliis up so interestingly and appealingly iliat people will be per- suaded to purcliase it, even if they Iiad not intended to lief ore reading the copy. I had reached the time wiien I wished to Imrn into the mind of the Iniying public the merits of my chickens. In preparing my advertising I eliminated every unnecessary detail and made the essential facts interest- ing as possible. I found that concentrated, consistent endeavor brings results. Continuitv in advertising is the greatest essentia! of success. Jacob's Follow-Up Jacob once cranked up iiis dromedaries and set out from Padanaram with his wives, kiddies and live stock. An authentic report reached him that Brother Esau, the owner of a large Grouch, because of a certain
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Keywords: ., bookcentury1900, bookdecade1920, booksubjectpoultry, bookyear1920
