The principles of advertising arrangement . THIS SHOWS THE SAME PRINTED MATTER ON A HALF INTENSE REDBACKGROUND MADE BY PLTTINc; PURE GREEN INTO PURE RED. SUB-STITUTE WHITE, THEN PURE GREEN PRINTED MATTER, AND COMPAREWilli TlIK ABO\E ILLUSTRATION, FOR RELATIXE STRENGTH OF TYPE. 99 C o nD< I—I Z o.

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Keywords: ., bookcentury1900, bookdecade1910, booksubjectadverti, bookyear1912