. Florists' review [microform]. Floriculture. !'^';'* ..r^^ mm' SIZING UP THE COMING SEASON After two years of readjustment, which brought florists varying changes of fortune from the post-war era of so-called prosperity, the trade looks* forward to the coming season with appraising eyes. What our estimate is to be depends \ipon certain bminess factors, set forth in this article. HEN the lieat and IMhargy of summer are oveiv^nd the first cool days of autumn stimulate thoughts ® ^JkZ ^ regarding the season \,^K-^ shortly to open, florists, 0^ |-<^ particularly those in the /J(^^ retail end o
. Florists' review [microform]. Floriculture. !'^';'* ..r^^ mm' SIZING UP THE COMING SEASON After two years of readjustment, which brought florists varying changes of fortune from the post-war era of so-called prosperity, the trade looks* forward to the coming season with appraising eyes. What our estimate is to be depends \ipon certain bminess factors, set forth in this article. HEN the lieat and IMhargy of summer are oveiv^nd the first cool days of autumn stimulate thoughts ® ^JkZ ^ regarding the season \,^K-^ shortly to open, florists, 0^ |-<^ particularly those in the /J(^^ retail end of the business, like to cast up the balance between the favorable and unfavorable factors which seem likely to affect their profits during the coming months, so that they may govern them- selves in accordance with their conclu- sions in laying in supplies and making other preparations for the business to come. Of course, the greenhouse man is compelled to make his forecast several months sooner, but he has, as a compen- sation, the advantage of being less im- mediately affected by changes in busi- ness conditions; their effect on him is usually a lap behind their influence on the members of the trade who deal directly with the public. In sizing up the season which is now l)eginning, the florist finds conditions more favorable than it seemed they would be when one looked ahead several months ago. I'er- haps the reason is that the summer has been so un- favorable a time, because of the disturbances of busi- ness by strikes, that the re- action carries a stimulus to trade in general. Stimulating Influences. ('ertainly, the coal mines, after a period of idleness of nearly half a year, must l)roducc at top speed to meet the requirements of the public for the winter at liand. In consequence, the railroads which are the fuel carriers will be correspond- ingly bus}'. The steel com panics and the other indus trial establishments whicli curtailed activity when coal was scarce will begin
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
