. Canadian forest industries July-December 1922. Lumbering; Forests and forestry; Forest products; Wood-pulp industry; Wood-using industries. CA NADA LUM B ERM A N 127 JFto Motor Truck Delivery is Doing Today for the Retail Lumber Dealer By L. G. Jackson No retail lumber merchant can conduct his business to-day profitably or progressively without using motor trucks. I do not Feel that this statement needs any modification nor does it require prolonged argument to substantiate it. There are those, however, who will not agree that it is essential to operate trucks in order to handle lumber from
. Canadian forest industries July-December 1922. Lumbering; Forests and forestry; Forest products; Wood-pulp industry; Wood-using industries. CA NADA LUM B ERM A N 127 JFto Motor Truck Delivery is Doing Today for the Retail Lumber Dealer By L. G. Jackson No retail lumber merchant can conduct his business to-day profitably or progressively without using motor trucks. I do not Feel that this statement needs any modification nor does it require prolonged argument to substantiate it. There are those, however, who will not agree that it is essential to operate trucks in order to handle lumber from a retail yard at a greater profit than is now being made. In order to show that it is absolutely necessary to own and "operate one or more motor trucks in conjunction with the retail lumber business. I intend to present a few facts. As a merchant and reader, Mr. Retailer, have you ever really stopped to consider that you are more than a dealer in lumber and the necessary supplies for the builder. You are a merchant in the fullest and freest sense of the word, a potent factor in the everyday life of the community in which you live. Your advice is sought on more occasions than probably that of any other person engaged in the retail selling field. It is given without thought of compen- sation or return, yet has not your knowledge been acquired in the school of experience and under the tuition of that master teacher known as " hard knocks?" Still many of you do not yet look upon yourselves as more than dispensers of lumber, lath, cedar posts and shingles and various other articles necessary to the builder. Retailers—you are even more than merchants, for you hold within the power of your ability the opportunity to shape and mould the outward expressions of man's thoughts. You can so construct the town or district in which you conduct your business that those who see, will instinctively exclaim, "Behold the guiding hand of a master ; can serve you
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