. The Kodak Salesman. sAvindow each Saturday for a year. One Western store that had nevermade many sales of a higli-gradepatented trunk, built up a finetrade solely by window displays. A costly refrigerator became agood seller in an up-to-date storethat gave it frequent and season-able window display. Your windows are to you an as-set or lialnlity, just what a horse isto his owner. A horse eating in is a liability to the this same horse, harness himup, put him to work and he is anasset to his owner the very miiuitehe starts to work. It is the sameway with your windows. Y
. The Kodak Salesman. sAvindow each Saturday for a year. One Western store that had nevermade many sales of a higli-gradepatented trunk, built up a finetrade solely by window displays. A costly refrigerator became agood seller in an up-to-date storethat gave it frequent and season-able window display. Your windows are to you an as-set or lialnlity, just what a horse isto his owner. A horse eating in is a liability to the this same horse, harness himup, put him to work and he is anasset to his owner the very miiuitehe starts to work. It is the sameway with your windows. You mustput them to work, make them pulltrade for you. When you say, But my Inis-iness is different, you are kiddingyourself and neglecting a littlegold mine that lies behind yourwindow glass. It has been variously estimatedthat from 30% to 50% of storesales are, in fact, made on the side-walk, through the medium of goodwindow display, liefore the ]nitronenters the store. 6 Sr/ie KODAK SALESMAN TWO PICTURES AND A MORAL. Ignoring the Presence of a Customer Is a Sure W ay of-
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