. Better fruit. Fruit-culture. Fflec 8 BETTER FRUIT Julv. These Costly Tires Now Undersell Nearly Every Make The tables are turned. Goodyear No-Eim- Ciit tires—once the costly tires—now sell below most others. There are Ki makes sold at higher prices—up to one-half higher. Now these tires which rule Tiredom—the leading tires of the world—save you on first cost as well as on last cost. It is more im- portant than ever to get them. Reasons for Cost No-Rim-Cut tires for a long time cost one- fifth more than other standard tires. That was due to four great featiu-es—costly feat- ures—found in no o


. Better fruit. Fruit-culture. Fflec 8 BETTER FRUIT Julv. These Costly Tires Now Undersell Nearly Every Make The tables are turned. Goodyear No-Eim- Ciit tires—once the costly tires—now sell below most others. There are Ki makes sold at higher prices—up to one-half higher. Now these tires which rule Tiredom—the leading tires of the world—save you on first cost as well as on last cost. It is more im- portant than ever to get them. Reasons for Cost No-Rim-Cut tires for a long time cost one- fifth more than other standard tires. That was due to four great featiu-es—costly feat- ures—found in no other tire. They ended rim-cutting by a method we control. It hiis saved tire users millions. Tliey saved blow-outs—all the blow-outs due to wrinkled fabric. They did this througli our "On-Air" cure—an extra pro- cess which costs us ^ per day. Tliey reduced loose tread danger l)y ()0 per cent through a patent method. Our All-Weather tread gave to users a tough,double-thick anti- skid. A flat tread, as smooth as a plain tread, l>ut grasping wet roads witli deep, sharp, resist- less grips. No otlier tire at any price has ever offere<l these foiu" features. Reasons for Price The reasons for present Goodyear prices are just these: New factories, new equipment, new ma- chinery, new efficiency. A multiplied out- put, now the largest in the world. It has cut overhead cost 24 per cent and labor cost 25 per cent. A modest j^rofit. Last year our profit averaged only (tyi per cent. No-Rim-Out tires at present ijrices are even better than they were at high prices. They excel other tires just as far, and in just as many ways. Up to now men bought these tires because of their hidden economies. They bought millions of them because of their known mileage records. Now you have in ad<liti(m tliis visible economy—this saving Mhich conies at the start. You have a price from $5 to *!•") lower than nianv other tires. GoODyPYEAR ^^ ^^


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