. Florists' review [microform]. Floriculture. 34 The Florists^ Review Septbmbbb 22, 1921. m Pobllshed every Thursday by The Florists' Publishing Co., 600-S60 Oaxton Bnlldlnfr, 506 South Dearborn St., OhIcaKO. Tel., Wabash 819B. BeRristered cable address, Florriew, Chicago. Entered as second class matter Dec. 3,1897, at the poet-ofBce at Ohl- caflTO, III., under the Act of March Subscription price, $ a year. To Oanada, $; to Europe. $ Adyertlsinr rates quoted on request. Only strictly trade ad- Tertislnc accepted. RESULTS. \V<' oive them. You get them. We both have tliem
. Florists' review [microform]. Floriculture. 34 The Florists^ Review Septbmbbb 22, 1921. m Pobllshed every Thursday by The Florists' Publishing Co., 600-S60 Oaxton Bnlldlnfr, 506 South Dearborn St., OhIcaKO. Tel., Wabash 819B. BeRristered cable address, Florriew, Chicago. Entered as second class matter Dec. 3,1897, at the poet-ofBce at Ohl- caflTO, III., under the Act of March Subscription price, $ a year. To Oanada, $; to Europe. $ Adyertlsinr rates quoted on request. Only strictly trade ad- Tertislnc accepted. RESULTS. \V<' oive them. You get them. We both have tliem. Time to got ready for frost. We may cxjiect a freeze any time now. Don't get cauglit. The home-eoming of tlie boys wlio died in France is creating a call for many funeral flowers. The tlorists' business* is influenced to :i large extent by the weather. A heavy frost would be unwelcome to some, but it would start most of us stepping lively. Most businesses, like most individuals, spend as they make. But the way to continuous success lies through accumu- lation. The business house which does not lay away a jiart of its earnings will, soon- er or later, encounter the proverbial rainy day. It is an old saying tiiat half the world is s(iuirrels and half the world is nuts. We lio]ie tlorists have, like the scpiirrels, laid by, in the recent summer of th',' trade's jirosperity, .a sufficient store of resources to carry them through a possible hard winter. HORTICULTUIIAL advertising is among the most difficult of the many varieties. Those engaged in it, and some who aren't, will find .John Watson's discussion of it t'rdui the nurseryincn's angle, on i)age lis of this issue, extraordinarily able and full of iinjiortant suggestions. While we are making plans for a na- tional campaign next year to advertise llowers of all parts of the United States .'it an exiienditure of $100,000, it is pro- posed to spend a like amount to advertise ajiples from one section of the country only. Definit
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
