Penman's Art Journal . lothe tho heathen, and this applies to thesmall literature issued by a school, providing, ot course, it istastefully designed and printed. A good plan is to have a number of booklets explain-ing the advantages of the different departm^nts of yourschool, and when a name is secured keep mailing tbe book-lets, a different one every week, until you either secure your Circular letters carefully worded and persistently maileddo good service, and many times, where everything else fails,bring students. A circular letter ought to contain thethoughts and feelings of the writer tru
Penman's Art Journal . lothe tho heathen, and this applies to thesmall literature issued by a school, providing, ot course, it istastefully designed and printed. A good plan is to have a number of booklets explain-ing the advantages of the different departm^nts of yourschool, and when a name is secured keep mailing tbe book-lets, a different one every week, until you either secure your Circular letters carefully worded and persistently maileddo good service, and many times, where everything else fails,bring students. A circular letter ought to contain thethoughts and feelings of the writer truthfully stated as tothe opportunities offered by the particular school. I think aletter is much more effective than a personal call. In closing, I would say that if you wish to save money nextyear dont spend so much on your old style advertising innewspapers. Us^ their local columns only. Publish an up-to-datp school paper, issue a goodly amount of small, neatlydesigned booklets and dont forget the circular letters. -^. No. 7. Silk Ribbon Lettering. AT the request of many students we present this monthfull and complete instructions for lettering on necessary : One bottle each of White,Gold and Pink Ink, a No. 1 Marking Pen, four thumbtacks an 3 some silk ribbon—a light blue moire is best. Now white ink will puzzle you a little at first. Pouroff about half the liquid into another bottle ; cork securelyand lay the latter aside until you may need it to thin theformer. First, take about eight inches of ribbon, pin to yourdesk with two thumb tacks at each end, stretch to ut>most tension and pin at other end in same manner. Now fill your marking pen by means of a small quillbrus4, which will cost about three cents at your drug-gists. Remember stir WliUe Ink well. The name G. E. Gay is exact size and shows OldEuglisi Lettering as made with Auto Pen withoutany retouching whatever. Now leter jour name; re-member have pen points clean on outside. When through let stan
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