. Better fruit. Fruit-culture. Page 8 The Consumer's Dollar Showing a High Retail Margin. Per Box Fruit on tree ! Harvesting 292 Parking 596 Selling 077 California . Freight and refrigeration 891 Delivered price $; Jobl)er*s margin 09 Jobber's price Retailer's margin ') (lonsumer pajs $') BETTER FRUIT per cent. In the West, the Xorlhwest, in Ciinuda iind in the Sonthern Stiiles, where ( eoveretl h>' a johher are great, all —rents, wages, telephone and telegraphic costs, travel- ing salesmen, delivery and other ex- penses inciden
. Better fruit. Fruit-culture. Page 8 The Consumer's Dollar Showing a High Retail Margin. Per Box Fruit on tree ! Harvesting 292 Parking 596 Selling 077 California . Freight and refrigeration 891 Delivered price $; Jobl)er*s margin 09 Jobber's price Retailer's margin ') (lonsumer pajs $') BETTER FRUIT per cent. In the West, the Xorlhwest, in Ciinuda iind in the Sonthern Stiiles, where ( eoveretl h>' a johher are great, all —rents, wages, telephone and telegraphic costs, travel- ing salesmen, delivery and other ex- penses incidental to the development of a small town and conntry trade— make the operating cost often twice as large as in the more densely populated Eastern States. Fluctuations in the Shipper's, Jobber's and Retailer's Prices There is a widespread popular im- pression that the retail price of citrus fruits remains the same throughout the year, irrespective of the price which the retailer pays for the fruit. There is a less widespread impression that the jobber charges the retailer about the same per box irrespective of what he pays the producer for the fruit. We have charted the producer's price, the jobber's price and the retail- er's price on identical sizes and grades of oranges for two years. These figures cover thirty-four principal markets. They do not include the small towns and country trade. The fluctuations in these prices are shown in the follow- ing diagram: May rule applies wilh e(iiial force l the retail trade. I'rices May Apparently Be Uniform There is a condition in the citrus fruit business that makes uniform prices to the retailers and consumers sometimes apparent. That is the vari- ety of grades and sizes with which the jobber or retailer may supply his cus- tomer's wants. The orange retailer, for example, may charge a uniform price of 40 cents per dozen for weeks at a tiiue, but he has varied the grades and sizes to tit the uniform retail price. The jobber has also
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