Canadian grocer January-June 1898 . W*y EJImbdcs dSSbsffiim Our Good Advertising department is to help our subscribers to do better advertising. The gentleman whom we have selected as its conductor is wellknown as one of the foremost advertising specialists of the day. Any of our readers who desire the benefit of Mr. Gibsons criticisms on advertisements or adver-tising methods, or his advice on any advertising subject, can have it or both entirely free of charge by writing to him in care of this journal. If correspondents so desire, fictitious names or initials may be used for publication. But
Canadian grocer January-June 1898 . W*y EJImbdcs dSSbsffiim Our Good Advertising department is to help our subscribers to do better advertising. The gentleman whom we have selected as its conductor is wellknown as one of the foremost advertising specialists of the day. Any of our readers who desire the benefit of Mr. Gibsons criticisms on advertisements or adver-tising methods, or his advice on any advertising subject, can have it or both entirely free of charge by writing to him in care of this journal. If correspondents so desire, fictitious names or initials may be used for publication. But all requests should be accompanied by the subscribers name,. NE of the most neglected forms ofadvertising is the use of store merchants spend a great dealof effort and money in newspaperand other advertising, and after theyget the people into their stores theyneglect the opportunity presented tothem to advertise some of the par-ticular features of their several busi-nesses. In a large store people very frequently wander around in anaimless way. They, perhaps, did not come in for anything in particu-lar, and they may possibly go out without becoming interested in any-thing. This is where a store sign is useful. Very frequently, too,after purchases have been made, and the customer is making herway out of the store, her eye will light on a store sign, which tellsof some special offering or another. Her attention is arrested,the goods are examined, the sale is made. A store sign to be properly effective must be made right. Itought to be plain, catchy, short, and to the point. It is intendedmerely for doing duty as a reminder. Necessarily
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Keywords: ., bookcentury1800, bookdecade1890, booksubjectsuperma, bookyear1898
