. The American florist : a weekly journal for the trade. Floriculture; Florists. 1919. The 'American Florist. 793 Publicity, System and Costs. MANY INTEKESllNG BUSINESS FEATURES. At the close or' the meeting of the Florists' Club of Philadelphia, April 1, Piesident Harvey voiced the opinions of all present, that as an aid to publicity, every iiorist' club in the country should hear Dr. H. W. Hess on advertising and salesmanship. There were three other features equally as interesting and valuable. Dr. K. P. Moxey, Jr., emi)hasized the importance of cost ac- counting, and H. Farley, lecturer of
. The American florist : a weekly journal for the trade. Floriculture; Florists. 1919. The 'American Florist. 793 Publicity, System and Costs. MANY INTEKESllNG BUSINESS FEATURES. At the close or' the meeting of the Florists' Club of Philadelphia, April 1, Piesident Harvey voiced the opinions of all present, that as an aid to publicity, every iiorist' club in the country should hear Dr. H. W. Hess on advertising and salesmanship. There were three other features equally as interesting and valuable. Dr. K. P. Moxey, Jr., emi)hasized the importance of cost ac- counting, and H. Farley, lecturer of the National Cash Register Co., aided by moving pictures, brought out the errors of loose storekeeping and the great advantages of correct system. The remaining feature was a compre- hensive display of samples of the best Easter stock grown for this market. This was staged early in the afternoon, being greatly admired and, minutely inspected by the large audience of over 200 members and visitors. IN ACCOUNTING. Dr. Moxey, who is professor of ac- counting of the 'WTiarton School of Finance, of the University of Pennsyl- vania, stated that theory and practice must go hand in hand, as neither would be successful by itself it was like trying to propel a boat with but one oar; it made no headway. 'While the basic principles of business were the same, yet each particular line needed a system worked out to meet its peculiar requirements. No two banks even, kept their books exactly alike. Examples of bad system were shown, in which cash sales and money received for goods sold months before, were all counted in as the day's busi- ness. Books or records need not be cumbersome or intricate. A mechan- ical recorder, such as a cash register, can be used to handle the small busi- ness, but it must be used intelligently. A system of keeping accounts or de- partments separate, by using different colored sales slips, and entering same on similar colored record sheets, had its advantages
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Keywords: ., bookcentury1800, bookdecade1880, booksubjectfloriculture, bookyea
