NEWSPAPER ADVERTISING IN THE REAL ESTATE SECTION OF THE SUNDAY ISSUE OF THE LOS ANGELES TIMES DIRECTS NEW HOME SEEKERS TO HIGH VALUE PLANNED UNIT DEVELOPMENT BY THE IRVINE COMPANY. THE FIRM IS BUILDING ON SOME OF THE BEST LAND IN THE SEASIDE COUNTY. A STATE COASTAL ZONE CONSERVATION ACT WHICH WENT INTO EFFECT IN 1973 HAS AFFECTED ALL DEVELOPMENT WITHIN 1,000 YARDS OF THE SHORELINE MORE STRINGENT CONSTRUCTION REQUIREMENTS HAS RESULTED IN SKY-ROCKETING PROPERTY VALUES

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