Marketing (September-December 1908 & January-December 1909) . and copy free of charge; fourth, by artistic and forceful litera-ture of various kinds; fifth, by an extensive follow-up systemon his prospects. A. A. Briggs is McClarysadvertising manager. He di-rects the campaign and preparesthe copy, and, with the McCon-nell-Fergusson Agency createsthe plans. Mr. Briggs is a closestudent of advertising, and,though a young man, for thepast ten years has been associ-ated with various phases of pub-licity. Articles from his penregularly appear in the leadingadvertising journals. Mr. Briggshabit of d
Marketing (September-December 1908 & January-December 1909) . and copy free of charge; fourth, by artistic and forceful litera-ture of various kinds; fifth, by an extensive follow-up systemon his prospects. A. A. Briggs is McClarysadvertising manager. He di-rects the campaign and preparesthe copy, and, with the McCon-nell-Fergusson Agency createsthe plans. Mr. Briggs is a closestudent of advertising, and,though a young man, for thepast ten years has been associ-ated with various phases of pub-licity. Articles from his penregularly appear in the leadingadvertising journals. Mr. Briggshabit of digging below the surfaceand refusing to regard any formof publicity as being other than aplain business proposition thatmust have a good business rea-son for existence, and a verydefinite work to do, fits him wellfor this position. Before a campaign is finallypassed on Col. W. M. Gartshore,vice-president and general mana-ger of the company; M. F. Irwin,sales manager, and Mr. Briggs get together and discuss thequestion from every conceivable viewpoint. Tobin. A. A. BRIGGSAdvertising Manager Who directs the campaign andprepares the copy. Jan., 1909 Economic Advertising 33 Advertising That Doesnt Casual Comment Upon Certain OverlookedOpportunities in Present-Day Book Adver-tising—Fallacies that Need Shelving—SomeActual Experiences — By Donald Wylie. WHEN the millennial dawn breaks, perhaps theremay arise, under that epochal and rose-lacedsky, some publisher of books who will reallytest the possibilities of the New that morning such an one will say to him-self : Lo (or whatever the then euphuism of Gee! may be)!I will advertise my should-be best sellers even as my neighborthe grocer would advertise hams. I will no more strive tocrowd trash down the public maw with no more seasoning thanthe opinions of the critics of the press. I will just plain adver-tise, for a change, and consider what befals. And that publisher will presently buy a flock of new modeldelivery
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