. Hardware merchandising 1895 . ll you allabout it and you talk beautifully and glow-ingly about my house and its leaders, thensome fellow with money and no experiencewill start in and the field will be overrun,margins cut down and the business ruined,because they imagine from what you saythat I am doing famously in business. Imust reach them by my travelers, and cansell goods only that way, and the consumerwill not ask for goods till, through the retail-ers advertisement, a demand is us this argument was weak all the waythrough. If the jobber and manufacturerwould advertise their g


. Hardware merchandising 1895 . ll you allabout it and you talk beautifully and glow-ingly about my house and its leaders, thensome fellow with money and no experiencewill start in and the field will be overrun,margins cut down and the business ruined,because they imagine from what you saythat I am doing famously in business. Imust reach them by my travelers, and cansell goods only that way, and the consumerwill not ask for goods till, through the retail-ers advertisement, a demand is us this argument was weak all the waythrough. If the jobber and manufacturerwould advertise their goods and their busi-ness vigorously, they would help educatethe demand and swell the volume of con-sumption. This both by the traveling manand by the newspapers. The fact is, jobbersshould advertise their houses. This givesthem acquaintance outside of their ownspecial business. Their leading salesmenin the house, and more especially on theroad, could be introduced to the retailersand insured a courteous and generous


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Keywords: ., bookcentury1800, booksubjectbu, booksubjectimplementsutensilsetc