. Florists' review [microform]. Floriculture. ?T^r 92 The Weekly Florists^ Review^ Mabch 28, 1012. inconvenience to have to wait for green. Watch how much goes in with flowers over the counter. Little ex- cept own foliage should be dealt out, unless with extra fine orders. In the arrangement of blooming plants in the salesroom, be sure to sepa- rate varieties and colors. It will be much easier then to make a selection than to roam all over the room picking the choicest plant of a favorite variety. Don't fill up small gaps too promptly; let people see that you are selling and what you are selli
. Florists' review [microform]. Floriculture. ?T^r 92 The Weekly Florists^ Review^ Mabch 28, 1012. inconvenience to have to wait for green. Watch how much goes in with flowers over the counter. Little ex- cept own foliage should be dealt out, unless with extra fine orders. In the arrangement of blooming plants in the salesroom, be sure to sepa- rate varieties and colors. It will be much easier then to make a selection than to roam all over the room picking the choicest plant of a favorite variety. Don't fill up small gaps too promptly; let people see that you are selling and what you are selling, and a choice will be more quickly made. Let there be more business with less work for this rush. G. TAKING ADVANTAGE OF EASTEB. Immediate and Future Profits. W«, the retail florists, always feel as though we had been relieved of a heavy load when the Easter rush is over. If you were to ask a student in geometry or trigonometry to divide one square foot into four square feet you would be laughed at and told, "It is ; Still, retailers have to do this same thing during an Easter rush. We have to crowd about four to six weeks' business into one week. Is it any wonder, then, that the man at tltv^^ead of the establishment, who has to figure it all out, feels relieved when it is all over and he is still able to look an insanity commission straight iii the facef All this, too, without much if any profit; at least, that is the way we feel when the time comes for settling with the extra help, drivers, etc. Still, my contention is that Easter can be made profitable, not only from a mone- tary point of view, but also from an advertising standpoint. Attracting New Customers. During the year, flower buyers are not apt to wander from store to store as they would at Easter time and the wise florist will take advantage of this fact. If you will take notice, many strange faces will be seen in your establishment at this time and it is up to the retailer to make them regu
Size: 1345px × 1858px
Photo credit: © Library Book Collection / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcontributoruniversityofillinoisurb, booksubjectfloriculture
