Isabel Díaz Ayuso looks in her campaign portrait the same black jacket with which she went to the photo session for her electoral poster, as well as her half smile or her lost look. "The president opts for a naive look, but chooses a sugary look, in the same way that she mixes a serious typeface with an informal handwritten letter," explains CEU professor María Tabuenca Bengoa. Thus, the PP candidate is at the same time innocent and indomitable, between the good girl and the modern woman. And it does so with what is the most classic proposal, but giving it a renewed air thanks to the fact that


Isabel Díaz Ayuso looks in her campaign portrait the same black jacket with which she went to the photo session for her electoral poster, as well as her half smile or her lost look. "The president opts for a naive look, but chooses a sugary look, in the same way that she mixes a serious typeface with an informal handwritten letter," explains CEU professor María Tabuenca Bengoa. Thus, the PP candidate is at the same time innocent and indomitable, between the good girl and the modern woman. And it does so with what is the most classic proposal, but giving it a renewed air thanks to the fact that «the color blue, so linked to the ideology of the right, almost disappears The president's portrait contains all the basic elements of an electoral poster, but with subtleties that modernize it, such as her youth clothing, the conservative color of the party diluted in white or the use of a hashtag. The game of the labeled "A" that merges his surname with that of the most repeated word in the campaign is striking: "freedom"


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Photo credit: © Alberto Sibaja Ramírez / Alamy / Afripics
License: Licensed
Model Released: No

Keywords: 4m, ayuso, campaign, elections, freedom, girl, good, isabel, libertad, naive, partido, policitians, politician, politicians, popular, portrait, poster, spanish, íaz