. Florists' review [microform]. Floriculture. ^^z^.y.^.^-^r^'.-^'^-^rr^r^^.mpr^iy^'ir^y^r'W^ ^'?iWHf^SkllV^'- 20 Fbri The Fbrists' Review Januabt 13; n BstebUshed, 1897. by a. L. aRANT. Pabllshed every Tbaraday by Thk Florists' PuBLisHiNa Co^ 630-S60 Oazton Bulldlngr, 808 Sooth Dearborn St., Ohicaco. Tele., Wabash 8196. Bettered cable address, Florvlew. Chicago. Entered as second class matter Dec. , at the poet-office at Ohl- caffo, IlL, under the Act of March «, 1879. Sabscrlptlon price, a year. To Canada, $; to Europe. $ Advertising' rates quoted upon request.


. Florists' review [microform]. Floriculture. ^^z^.y.^.^-^r^'.-^'^-^rr^r^^.mpr^iy^'ir^y^r'W^ ^'?iWHf^SkllV^'- 20 Fbri The Fbrists' Review Januabt 13; n BstebUshed, 1897. by a. L. aRANT. Pabllshed every Tbaraday by Thk Florists' PuBLisHiNa Co^ 630-S60 Oazton Bulldlngr, 808 Sooth Dearborn St., Ohicaco. Tele., Wabash 8196. Bettered cable address, Florvlew. Chicago. Entered as second class matter Dec. , at the poet-office at Ohl- caffo, IlL, under the Act of March «, 1879. Sabscrlptlon price, a year. To Canada, $; to Europe. $ Advertising' rates quoted upon request. Only strictly trade ad* vertlslng accepted. fl NOTICE. It ia impossible to (guarantee the insertion, discontinuance or Alteration of any advertisement unless instructions are received BY 6 P. m. TUESDAY. SOCIETY OF AMEBICAN FLOBIBTS. Incorporated by Act ot Congress, March 4, 1901. Officers for 1016: President, Daniel MacRorle, San Francisco; vice-president, R. C. Kerr, Hons- ton, Tex.; secretary, John Young, 53 W. 28th St., New York City; treasurer, W. F. Kasting, Buffalo. Thirty-second annual convention, Houston, Texas, August 15 to 18, 1016. RESULTS. We give them. You get them. We both have them. When somebody sprinkles your path with soft soap, get ready for a fall. After the boom the flower business has enjoyed the last three months it will be nothing more than natural if there is some reaction. The man who has competent assistants will do well to hang on to them during the remaining weeks of winter. Capable help will be scarce this spring. He is a foolish florist who tries to compete on price. Compete on quality and service. There are plenty of people who are ready to pay for the best. The way to build a business is to grow <)uality stock and charge what the qual- ity is worth. It is a true saying that •"Quality is remembered long after price is ; From present indications the spring reason of 1916 will be a record-breaker for this trade. But don'


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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912