. Florists' review [microform]. Floriculture. 12 The Florists' Review July 8. 1915. carry on this line of direct advertising, but such is not the case. If you are not fortunate enough to have the use of a typewriter or any of the machines now on the market for this purpose, all you need is pen, ink, paper, envelopes and stamps. There is a druggist in our city—and, by the way, one of the lead- ing ones—who follows this method of advertising by the following means: Be- tween the days for which he intends to use his letters, during all his spare time, and we all have much of it, he writes his let
. Florists' review [microform]. Floriculture. 12 The Florists' Review July 8. 1915. carry on this line of direct advertising, but such is not the case. If you are not fortunate enough to have the use of a typewriter or any of the machines now on the market for this purpose, all you need is pen, ink, paper, envelopes and stamps. There is a druggist in our city—and, by the way, one of the lead- ing ones—who follows this method of advertising by the following means: Be- tween the days for which he intends to use his letters, during all his spare time, and we all have much of it, he writes his letters with pen. Bear in mind he has a typewriter and multigraph too, but prefers a personally penned letter signed by him, and he advises me it brings big returns. Another important item to bear in mind is to select some slogan suggestive of your business or special line, if you have one, and use it always. You will find it will not be long until it is a by- word with all your customers as well as new customers. We use one in our local advertising; we contracted with the leading paper here for a number of local advertisements to run the whole year through, in various parts of the paper. All we used in these locals was our slogan, "When you think of flow- ers think of us," and unless you have tried it you have no idea how much attention such a slogan attracts. It will pay anyone to try it. In conclud- ing this part of my subject, I would say advertise, and advertise liberally, but do it judiciously and carefully. Bookkeeping. So much can be said about bookkeep- ing, and so many of us florists need to be hammered and pounded so hard on this point, I scarcely know where to begin. Most of us think our line does not require any bookkeeping, in which we are badly mistaken. Almost any of us can tell at any time about how much he owes or how much is due, but how many of us can go to our books and tell which line of stock paid us best for the last year. I do not mean guess
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
