. Agri-news. Agriculture. September 25,1995-page 2 growth was in market hog inventory. Breeding stock also posted a slight gain. "As with the cattle market, there's also a North America wide hog expansion," notes Walkey. "Active retail sales and strong export trade this year have prevented large accumulations of meat stocks. Prices have been volatile, yet attractive enough that sow herd numbers haven't fallen dramatically. Breeding stock populations will be steady or perhaps increase slighdy next ; Contact: ReynoldJaipaul Doug Walkey (403)427-4011 (403) 782-3301 Consum


. Agri-news. Agriculture. September 25,1995-page 2 growth was in market hog inventory. Breeding stock also posted a slight gain. "As with the cattle market, there's also a North America wide hog expansion," notes Walkey. "Active retail sales and strong export trade this year have prevented large accumulations of meat stocks. Prices have been volatile, yet attractive enough that sow herd numbers haven't fallen dramatically. Breeding stock populations will be steady or perhaps increase slighdy next ; Contact: ReynoldJaipaul Doug Walkey (403)427-4011 (403) 782-3301 Consumers ate more meat in '94 For the first time in recent memory the demand for meat increased in 1994 notes an Alberta Agriculture market analyst. "Per capita consumption rose for all major meat groups in Canada," says Joe Rowbottom of the market analysis and statistics branch. "Both Agriculture and AgriFood Canada and the United States Department of Agriculture (USDA) are predicting further increases in per capita meat consumption for all major meats in ; While this is positive, producers have to look deeper into this year's increase to see why demand increased, and whether increased demand translates into more dollars in their pockets. For example, per capita poultry consumption has risen steadily since the mid-1970s while real prices have dropped. This has kept the per capita demand (price times quantity) relatively consistent over time. (See figure 2, Alberta real retail meat prices]. In the case of beef and pork, demand has dropped off mainly because of lower per capita consumption. However, the main issue affecting all types of meat is that consumers are spending less money in real terms on meat. "In 1974, Albertans spent about $700 on major meats. By 1994, their meat spending fell to just over $400. Fortunately," notes Rowbottom, "per capita spending was offset by a growing population and expanded export markets. Otherwise livestock p


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