. Cranberries; : the national cranberry magazine. Cranberries. Dean's Indian Trail Distinctive Packaging. Major Cranberry Push by Dean's Indian Trail '66 The rapidly expanding cran- berry product line of Dean Foods Company's Indian Trail Division will be supported in 1966 by year- round advertising, new packaging and label design, and continued research. Details of the program were told by John Rockwood, Ex- ecutive Vice President, Dean Foods Company. The Indian Trail Cranberry Company, which was purchased by Dean in March, previously produced and sold fresh cranber- ries, frozen cranberry wit
. Cranberries; : the national cranberry magazine. Cranberries. Dean's Indian Trail Distinctive Packaging. Major Cranberry Push by Dean's Indian Trail '66 The rapidly expanding cran- berry product line of Dean Foods Company's Indian Trail Division will be supported in 1966 by year- round advertising, new packaging and label design, and continued research. Details of the program were told by John Rockwood, Ex- ecutive Vice President, Dean Foods Company. The Indian Trail Cranberry Company, which was purchased by Dean in March, previously produced and sold fresh cranber- ries, frozen cranberry with or- ange, and canned cranberry sauce. The line now includes cranberry juice cocktail, apple cranberry drink, and frozen cranberry apple with walnuts. The marketing program includes four color advertising in regional editions of top consumer maga- zines and week end newspaper supplements in major Midwest markets. The magazines currently scheduled are Better Homes and Gardens, Ladies Home Journal, Look, McCalls, Redbook, Woman's Day and Family Circle. Other media are under consideration. New labels have been designed for the entire cranberry product line which include the "Bird-on- the-Mailbox" as a symbol of Dean quality in the company's grow- ing line of grocery store products. Cranberry packages and labels provide serving suggestions, de- veloped by the Dean Research Kitchen in Rockford, Illinois and private laboratories. The Rock- ford Laboratory is also working on the expansion of cranberry in- to other food lines. U. S. OVERSEAS PRODUCTS UP Food has been the active U. S. industry now foreign business the past five years, shows. And the trend It is reported U. S. exports may hit $ year as compared to last year. Among the going up are fruits. fifth most in terms of activity for a survey is still up. agricultural billion this $ billion food items West Coast Advisory Board At Bandon Directors and advisory board members of Ocean Spray held the semi-annual meeti
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