Moving Picture Age (1920) . ial film service from a producerwho adheres to the slogan, Truth in advertising-—thefact that the film does bear acknowledgements to themanufacturer is an asset rather than a liability. Besides adding authenticity it usually, if made bya competent producer, insures quality, and enables theschool, in most cases, to obtain a valuable product forno more than transportation costs. This is an impor-tant factor at a time when the schools are exceedinglyshort of much needed appropriations. In this connec-tion schools and other exhibitors should certainly notbe charged for
Moving Picture Age (1920) . ial film service from a producerwho adheres to the slogan, Truth in advertising-—thefact that the film does bear acknowledgements to themanufacturer is an asset rather than a liability. Besides adding authenticity it usually, if made bya competent producer, insures quality, and enables theschool, in most cases, to obtain a valuable product forno more than transportation costs. This is an impor-tant factor at a time when the schools are exceedinglyshort of much needed appropriations. In this connec-tion schools and other exhibitors should certainly notbe charged for industrial films for which the manufac-turer has already paid. This brings the writer to the last consideration—Can industrial films be obtained by educational insti-tions? They are available from many sources. Inmost cases the commercial manufacturers who havefilms themselves will gladly lend them. The surest andmost satisfactory course, however, is the film producerwho can in most cases either lend the film himself or. Views of this kind, which shows how mammoth electricalgenerators are made, bring the factory to the school room andteach just as surely as taking the children into the the film, The White Coal of Niagara. Both this pic-ture and Blue Monday are produced by the Harry LeveyService Corporation
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Photo credit: © The Reading Room / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1900, bookdecade1920, booksubjectmotionp, bookyear1920
