. Better fruit. Fruit-culture. 1919 BETTER FRUIT Page 17 We have realized that there is alto- gether too small a consumption of apples. As our population increases we should cat more and more apples; on the contrary, we find that we are eating less. Not enough has been done to cor- rect this evil. We need a campaign to carry on advertising and publicity, a well organized campaign to help in this education. Some splendid work has been done by the advertisers of the Rosy Apple of Hood River, the leading brands of W^enatchee and Yakima, the well known Skookum Brand, and with such productions as P
. Better fruit. Fruit-culture. 1919 BETTER FRUIT Page 17 We have realized that there is alto- gether too small a consumption of apples. As our population increases we should cat more and more apples; on the contrary, we find that we are eating less. Not enough has been done to cor- rect this evil. We need a campaign to carry on advertising and publicity, a well organized campaign to help in this education. Some splendid work has been done by the advertisers of the Rosy Apple of Hood River, the leading brands of W^enatchee and Yakima, the well known Skookum Brand, and with such productions as Phez, Loju and Appleju. A committee was appointed from Oregon and Washington last sum- mer to try and get the co-operation of the entire Northwest in a campaign to increase the consumption of apples. The matter, we believe, was finally referred to the Fruit Growers Agency, Inc., but seemingly up to the present very little has been accomplished. It is to be hoped, however, that something definite and concrete may be accom- plished this coming year. We have been too content to allow fruit to be spoken of as a mere tonic, as a health preserver, and have not been persistent enough in educating the American pub- lic to the real food value of fruit, and especially apples. Our winter apples which reach the trade will rank high as a good, containing about 12 per cent sugar, and sugar is certainly now recog- nized as a food. We are not foolish enough to claim that it is a complete food, but we do believe that the Ameri- can people have been educated to be- lieve that milk, meat and bread are the essentials and that other things are largely luxuries. Even taking the old standard of protein, fat and carbo- hydrates, apples will compare very favorably indeed, with their 12 per cent sugar, and if one should go into the market with a nickel they could buy in The next few issues of Bet- ter Fruit will contain timely articles on the subject of spraying. IF YOU NEED Japan or Kieffer Pear Seedlin
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