. Florists' review [microform]. Floriculture. y Give Flowers! FLOWtRS exprcM xhe pvn\ pcrfonalitr ?* >x> oliirr gift nn. And the wondrrful thing about a Flowrr Gift is that it pIcawi^itryoDe. FOR OVT OF TOtty GtFTS Vhy ruk ill* eTwuvwiM HAil tad «nr«M' \dy n*nai c«D Mnd ? ChritKmja FU^n-^ Crertlng for y»o by wir» t* aaj nry lo tW r S. ., d k. ? AIX SHON OPEN XMAS DAT. Many Florists Have Called This Last Season's Best Ad. The advertisement which appears on this page, printed in the Chicago Sun- day papers December 19, 1920, was con- sidered one of the most successful efforts for an
. Florists' review [microform]. Floriculture. y Give Flowers! FLOWtRS exprcM xhe pvn\ pcrfonalitr ?* >x> oliirr gift nn. And the wondrrful thing about a Flowrr Gift is that it pIcawi^itryoDe. FOR OVT OF TOtty GtFTS Vhy ruk ill* eTwuvwiM HAil tad «nr«M' \dy n*nai c«D Mnd ? ChritKmja FU^n-^ Crertlng for y»o by wir» t* aaj nry lo tW r S. ., d k. ? AIX SHON OPEN XMAS DAT. Many Florists Have Called This Last Season's Best Ad. The advertisement which appears on this page, printed in the Chicago Sun- day papers December 19, 1920, was con- sidered one of the most successful efforts for any occasion of many good adver- tisements prepared for tho Chicago flo- rists' publicity campaign. The ever- present question of tho hurrying holiday shopper is answered in striking fashion. The attention of the public is directed not only to the realization of the appro- priateness of flowers as gifts, but also to the fact that by purchasing flowers tho giver expresses his sentiment in a pleas- ing way and at tho same time relieves himself of the worry connected with crowded mails and overloaded express trains in the case of out-of-town gifts. The power of this advertisement was ap- parent to the skillful and experienced advertisers of the trade in Chicago last year, and doubtless this year as excellent copy may bo expected, with tho addi- tional sales arguments of reasonable prices and an abundant supply. The Allied Florists' Association of Illinois employed another advertisement last year which likewise deserves hon- orable mention and was like- wise regarded as highly suc- cessful in pulling orders. It appears on the following page. Its message, '' Send a gift of flowers—Blooming plants or cut flowers tastily arranged in A gift having the dis- tinctive quality of really pleas- ing the recipient. It is an ideal friendly greeting and an inti- mate personal gift as well. Christmas cheer and flowers are synonymous," forcefully presents the value of flowers
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
