. Atlanta, yesterday, today and tomorrow. ently additional plants began to appear—one inPhiladelphia, another in Chicago and a third inLos Angeles. Meanwhile the home plant was out-grown and a new building was erected on Mag-nolia Street; a structure designed upon suchbroad lines tliat it was deemed big enough to servethe purpose for years. But it, too, became inade-quate and in 1920 the great plant at North Avenueand Plum Street was erected. Meanwhile numer-our other plants were erected in this and in for-eign countries. Stock in the pioneer company, some of whichwas given away in the early d
. Atlanta, yesterday, today and tomorrow. ently additional plants began to appear—one inPhiladelphia, another in Chicago and a third inLos Angeles. Meanwhile the home plant was out-grown and a new building was erected on Mag-nolia Street; a structure designed upon suchbroad lines tliat it was deemed big enough to servethe purpose for years. But it, too, became inade-quate and in 1920 the great plant at North Avenueand Plum Street was erected. Meanwhile numer-our other plants were erected in this and in for-eign countries. Stock in the pioneer company, some of whichwas given away in the early days just to get im-portant firms interested in pushing the new drink,afterwards sold for fabulous sums—shares of thepar value of $100 selling as high as $25,000 in afew instances. The enterprise was purchased re-centlv by Eastern financial interests who paid$25,000,000 for the holdings. The success of this drink is the most spectaculardevelopment in the history of the industry, but thestory of the bottling end of the business forms a. A9 --^^Sr ADDING WEALTH TO ATLANTA 305 good second. The bottling privilege was disposedof by Mr. Candler to J. B. Whitehead and BenThomas, of Chattanooga, for a very nominal con-sideration, his idea being to find new outlets forthe syrnp. Now the bottling business forms a col-ossal enterprise. Plants cover this and foreigncountries, and the Chattanooga gentlemen havefound their end of the business a veritable goldmine. • v :^ ^*\.., • Not only has^ tJie. ;^3^t liottling concern grownimmensely wealthy, but lar^e fortunes have beenmade by local In, f^ct a regular chain ofmillionaires has developed<5ut of this end of thebusiness. ; ^^ ? \ Typical among thes^bottling plants is that ofthe Coca-Cola Bottling Company of Atlanta,whose owners have reaped a fine fortune out ofthe business. A remarkable place is this plant,where huge and complex machines perform mir-acles in sterilizing bottles, in handling ingredientswith exactitude, a
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