. Bell telephone magazine . ns tolead it from where it began towhere it is. It appears, however,that the Bell System soon will beneeding many more trulyexceptional people. Distant andnot so distant rumblings of newcontrols, new competition, newtechnology, and tradition-shattering new ways ofoperating the business warnthat we must have many morepeople with innovative instincts,broader interests and betterwind for a long and arduous run—people like Murphy andDreyfuss, if you will—men andwomen in pursuit of the new,the different, the difficult. How glorious it is—and howpainful—to be an exception
. Bell telephone magazine . ns tolead it from where it began towhere it is. It appears, however,that the Bell System soon will beneeding many more trulyexceptional people. Distant andnot so distant rumblings of newcontrols, new competition, newtechnology, and tradition-shattering new ways ofoperating the business warnthat we must have many morepeople with innovative instincts,broader interests and betterwind for a long and arduous run—people like Murphy andDreyfuss, if you will—men andwomen in pursuit of the new,the different, the difficult. How glorious it is—and howpainful—to be an exception,said the French writer DeMusset. If that is the case, thenwe had best begin courting bothglory and pain in greaterquantity. The exception mustbecome the rule here. @AT&T American Telephone and Telegraph Company195 Broadwav. New York. NY. 10007 Moving? Please inform the BTM circulation coordinatorin your Bell Companys Public Relations include the mailing label from this issue. Printed in M/M?CH-APRIL 1972 .
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