Advertising and selling : principles of appeal and response . ^ Cenl. M»n:>jer jnS^ Af JOHN JFRt^TIAM ., 1800— Thus, the moment a thing can be demonstrated tobe chic, stylish, nobby, modern, popular, clean,artistic, imported, scientifically made, guaran-teed, elegant, socially advantageous, progressive,gentlemanly, bohemian, refined, sporty, up-to- 241 PRINCIPLES OF APPEAL AND RESPONSE date, used by some favorite, etc., etc., it will atonce find a market of greater or less extent ^loomincf now in Califx)mia The Golden State Limited uia RxU Uland lin„ «, 1 V ,., n,,,v „v
Advertising and selling : principles of appeal and response . ^ Cenl. M»n:>jer jnS^ Af JOHN JFRt^TIAM ., 1800— Thus, the moment a thing can be demonstrated tobe chic, stylish, nobby, modern, popular, clean,artistic, imported, scientifically made, guaran-teed, elegant, socially advantageous, progressive,gentlemanly, bohemian, refined, sporty, up-to- 241 PRINCIPLES OF APPEAL AND RESPONSE date, used by some favorite, etc., etc., it will atonce find a market of greater or less extent ^loomincf now in Califx)mia The Golden State Limited uia RxU Uland lin„ «, 1 V ,., n,,,v „vrl i„ ,1., l.„lt„. -UMilunc of C*;i :.,,. ,f VO„ U.,- Ihc r l.^liliJjl i^i Evciv ol piitf-^t ^<-ivi^o Ijy the route oi !owc»t h: tiJ- ajtittijc. Doily ftom Chifagfj to Lo» Angcica, SJ^Ia r^ ^ ? fiaiLaia and SJn Frjindacc Annex cor (lom St. Louis. L*;/^^- * Oil,,-. ..«l every cUy fiwn Chicago. St-Louis, lui and Mcruphi&. with cKoict; of routes. --,.r.^ifx !!?.«.*. not L< VB. ^ a. j^ock, JsldRcl-Irisco Liives^ 1910 Let us call these ideas effective general law is: Besides our instinctive ac-tions our conduct roots largely in a few funda-mental conceptions, ideas, values, standards,which we apply as action criteria. The moment 242 INSTINCTS, THEIR NATURE AND STRENGTH an appeal, a suggestion, an object, can be classi-fied under one or other of these headings, our at-titude toward it is determined. Thro
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Keywords: ., bookcentury1900, bookdecade1910, bookpublishernewyo, bookyear1913
