The Kodak Salesman . rtually the message was :Pm a good neighbor and I want agood neighbor. And wdio couldresist that whimsical description ofthose neighborly qualities? The Upper Part In laying out your window dis-play dont forget that the top of thewindow is important. Many win-dow decorators give most of theirattention to the lower portion of thewindow, which is cjuickest seen bythe passerby, forgetting that theman on the outer edge of the side-walk may have his attention at-tracted by the upper part of thewindow quicker than by the lowerpart, particularly if the sidewalk iscrowded, so that


The Kodak Salesman . rtually the message was :Pm a good neighbor and I want agood neighbor. And wdio couldresist that whimsical description ofthose neighborly qualities? The Upper Part In laying out your window dis-play dont forget that the top of thewindow is important. Many win-dow decorators give most of theirattention to the lower portion of thewindow, which is cjuickest seen bythe passerby, forgetting that theman on the outer edge of the side-walk may have his attention at-tracted by the upper part of thewindow quicker than by the lowerpart, particularly if the sidewalk iscrowded, so that the lower part willbe more or less hidden from hisview. Furthermore, to neglect the up-per portion of the window meansthat when the display as a whole isviewed, the upper portion will lookunfinished and the whole windowhave an air of incompleteness. Fin-ish off the upper part of your win-dow as carefully as the lower anddont forget to have one or twostriking features there that can beseen from a distance.— KODAK Is our Registeredand common-lawIrade-Mark andcannot be right-fully appliedexcept to goods ofour manufacture. If it isut lUi Kastmau^itisfft d Kodak CANADIAN KODAKCO., LIMITED TORONTO - - CANADA Qie KODAK SALESMAN


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Keywords: ., bookcentury1900, bookdecade1910, bookidkodaksalesma, bookyear1917