. Florists' review [microform]. Floriculture. ODCN LCrm^y^ DEADED3 F. T. D. PRICES INFLATED? I should like to know wliat others think of some of the price lists sent by large F. T. D. florists to us little fellows in smaller places. It seems to me there are some inflated prices in some of these, which will put a damper on F. T. D. business instead of pushing it. I have just received one such price list. This may contain this florist's regular prices; I do not know. But when he asks $25 per dozen for Eussell roses at retail, when the highest prices quoted on any wholesale list I have received a
. Florists' review [microform]. Floriculture. ODCN LCrm^y^ DEADED3 F. T. D. PRICES INFLATED? I should like to know wliat others think of some of the price lists sent by large F. T. D. florists to us little fellows in smaller places. It seems to me there are some inflated prices in some of these, which will put a damper on F. T. D. business instead of pushing it. I have just received one such price list. This may contain this florist's regular prices; I do not know. But when he asks $25 per dozen for Eussell roses at retail, when the highest prices quoted on any wholesale list I have received are only $35 per hundred or $ per dozen, it looks like an inflated price. How can he expect the average florist in the average town to take F. T. D. orders for him at such prices? Highest quotations on carnations are $8 per hundred. He quotes them at $4 and $5 per dozen. Columbia wholesales at $25 per hundred for the best. He quotes them at $25 per dozen, with the lowest grade at $10, which should be not far off from the best grade at retail, allowing a good margin for overhead expenses and still doubling his money. Other flowers are quoted as high, propor- tionately. I sent out a few telegraph orders for Thanksgiving and charged a fair price. I sent out one for mums at $10 per dozen; also one for roses at $10 per dozen. But when it comes to asking such prices as this florist wants, it's going too far, I think, for the good of the trade in general. Do you think this will help the florists' trade, or will it hurt us all? It may be all right in a few instances to charge those prices, but how can the average florist charge, and the average customer pay them? The public will buy some- thing else in preference. In that way the entire florists' trade, and the tele- graph business especially, is damaged instead of boosted. I should like to know what some other florists think of this same thing. They no doubt have received such price lists. A few only, I am glad to say, seem to be i
Size: 1544px × 1618px
Photo credit: © Library Book Collection / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
