Hardware merchandising January-June 1897 . ze two points in the adver-ment. First, there is no necessity of usingthe expression, Call at. That is whatthe advertisement is for, and it is so under-stood, and there is no need of wasting spacesaying it. Second, the firm name appearstwice. Once is enough. Advertisements of this class can be frequently used to advant-age, as they are brief, pointed and catchy,but they never should be used continuously,as they are only intended to be as supple-mentary to a definite advertisement of defin-ite things. I rewrite and reset this adver-tisement, bringing o
Hardware merchandising January-June 1897 . ze two points in the adver-ment. First, there is no necessity of usingthe expression, Call at. That is whatthe advertisement is for, and it is so under-stood, and there is no need of wasting spacesaying it. Second, the firm name appearstwice. Once is enough. Advertisements of this class can be frequently used to advant-age, as they are brief, pointed and catchy,but they never should be used continuously,as they are only intended to be as supple-mentary to a definite advertisement of defin-ite things. I rewrite and reset this adver-tisement, bringing out the saving idea veryprominently in the heading. The advertise-ment, as I rewrite it, applies to almost anyline of goods, but should be used only oc-casionally, as its argument, while likely tobe appreciated, and while reading well andhaving in it a style which may be remem-bered, is not fully convincing. The adver-tisement would be improved and strengthen-ed by mentioning some one article, or somedefinite line of articles. f^%%%%%%%%%^. J If there is anybody here oranywhere who can sell what wesell for what we sell it, let himdo it—he cant keep it up—byand by well buy his bankruptstock—No good thing was eversold for less than cost. John Smith, 133 King St-
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