. Hardware merchandising (January-March 1908) . ndow is a corner one, withglass on three sides about 6x5^ feet insize. The back is puffed with whitecheesecloth, the ceiling being pleated, asis also the pillars supporting the gildedlattice arch decorated with th background are fixtures of half-circles on which rest teapots,etc, insidea neat display of forks and spoons. Thearrangement of the trays and carvingsets, the suspended rings of pocketknives and scissors, and the floor show-ing of case goods, hollow ware, etc., is frame, should be placed back of thecamera. An exposure of from 15
. Hardware merchandising (January-March 1908) . ndow is a corner one, withglass on three sides about 6x5^ feet insize. The back is puffed with whitecheesecloth, the ceiling being pleated, asis also the pillars supporting the gildedlattice arch decorated with th background are fixtures of half-circles on which rest teapots,etc, insidea neat display of forks and spoons. Thearrangement of the trays and carvingsets, the suspended rings of pocketknives and scissors, and the floor show-ing of case goods, hollow ware, etc., is frame, should be placed back of thecamera. An exposure of from 15 to20 minutes time is necessary for thebest effect. Another method is takingthe picture from an elevation equal tothe height of the window, from the topof a stepladder, for instance, focusingthe camera downward. This way is notas desirable. INTERIOR DISPLAY. On thing essential to an effective in-terior display is freshness and things are wrought by change thanmany window-dressers dream of. Theaverage shopper likes to see something. Christmas Window Display Prepared by Roy Gilmour for Torrance & Kaufman, Almonte, Ont. Cutlery Trim at Brandon. Differing entirely from the Halifaxwindow is Walter Bates cutlery dis-play in Johnson & store. As aselling window it would have beenhard to beat, but for one great weak-ness—the absence of price tickets onthe goods displayed. Experience hasshown the wisdom of pricing every ar-ticle in plain figures—in letting thegoods sell themselves. Well lighted atnight it is doubtful if any Christmasshopper at Brandon missed seeingJohnson & brilliant display, butif the prospective customer could have,while outside the store, selected somearticle suited to his or her purse, morewould have entered the store to buy, decidedly artistic, while the arrange-ment of sleigh bells and razor strops atthe top round off one of the most com-mendable window trims ever made in aCanadian hardware store outside thelarger cities. PHOTOGRAPHS OF W
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Keywords: ., bookcentury1900, bookdecade1900, booksubjectimplementsutensilset
