. Florists' review [microform]. Floriculture. 24 The Florists' Review Max 21, 1914. rf*:V i.') RETAIL STORE MANAGEMENT WHAT THE LEADERS IN THE TRADE ARE DOING FLOWERS AT POST FUNERAL. The fuueral of the late C. W. Post' at Battle Creek, May 34, called for an unusually large quantity of flowers. The Fleischnian Floral Co., Chicago, made a splendid great casket cover of American Beauties, as well as a number of big pieces, and its manager and aft assistant made the trip to the Michigan city with them, taking charge of the flowers at the funeral. Muir and Lang each sent one large piece from Chica
. Florists' review [microform]. Floriculture. 24 The Florists' Review Max 21, 1914. rf*:V i.') RETAIL STORE MANAGEMENT WHAT THE LEADERS IN THE TRADE ARE DOING FLOWERS AT POST FUNERAL. The fuueral of the late C. W. Post' at Battle Creek, May 34, called for an unusually large quantity of flowers. The Fleischnian Floral Co., Chicago, made a splendid great casket cover of American Beauties, as well as a number of big pieces, and its manager and aft assistant made the trip to the Michigan city with them, taking charge of the flowers at the funeral. Muir and Lang each sent one large piece from Chicago and Breitmeyer sent several pieces from Detroit, but the greater number of^ the designs were of local workmanship, the orders falling to S. W. Coggan and Joseph Case, who each had numerous telegraph orders as well as the home orders. The accompanying illustration shows the flowers as arranged in the church. It is reproduced from a photo- graph by a staff photographer for a Detroit dailj' paper who was fortunate enough to get the only negative that shows the casket cover in its place. THE CASltET CROSS. An aristocrat among funeral designs is the casket cross of lily of the valley. The. pall, or blanket^ is a more commonly made casket where enough money is to be fwt 'into the design there is nothing bett^i; than the cross of valley. Of cobr^e^: the use of the <{esigii prevents the 'Opening of the cas- ket, but this also ia true of the blanket when made the full length of the cas- ket. This point must be understood letween florist and customer before the blanket is started, and before an order for a casket cross can be taken. The cross is made on a wire frame made specially for the purpose. The propor- tions are not the correct proportions of the cross; compared with the length of the piece, the arms are shorter than they would be for any other purpose. The frame is made for mossing and should be shaped to fit the casket, with the ends bent downward so that they c
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
