. American bee journal. Bee culture; Bees. Wm. M. Barnum, Denver, Colo. yet it would seem, from such actions as those of my friend, that such belief is current among certain of the people. Now, as to marketing: I believe as a rule, it is more difficult to dispose of the article to best advantage than to produce it. And right here is where the majority of us are too negligent; failure to properly prepare and market our product is perhaps one of the greatest detriments to our pur- suit. The merchant will invariably tell us that it is appear- ance that sells an article; we must put up our honey i
. American bee journal. Bee culture; Bees. Wm. M. Barnum, Denver, Colo. yet it would seem, from such actions as those of my friend, that such belief is current among certain of the people. Now, as to marketing: I believe as a rule, it is more difficult to dispose of the article to best advantage than to produce it. And right here is where the majority of us are too negligent; failure to properly prepare and market our product is perhaps one of the greatest detriments to our pur- suit. The merchant will invariably tell us that it is appear- ance that sells an article; we must put up our honey in attractive packages—neat and clean. We must grade the honey with care, never purporting that the grade is better than it is. Deception is fatal to all things. We should have our name, name of apiary, and complete address, either stamped or printed upon gummed slips, that the purchaser may know who the producer is and where he may be T"*"^ Samuel Irwin Freeborn—See sketch on page 137. By proper management a select and very profitable list of customers may in this manner be easily worked up. It will pay in the majority of instances—when possible—• to deliver personally, by wagon, to your customers,—working up a special route of your own. A much better price can tlien be obtained, doing away with the middleman's profit; and you will find that your customers will be only too willing to pay a couple cents or so above market price for that which they know to be good and " ; At the same time, garden, dairy and other farm produce can bo disposed of at increased profit. All left over can be sold to butcher or grocer, or left with them on commission. It might be well to keep a small stock with them continually ; and I think com- mission sales will as a rule prove more satisfactory. All this is, of course, like tinkling cymbals, if your product is nil, of poor quality, or if you live out of or at an inconvenient distance from your marke
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Keywords: ., bo, bookcentury1800, bookdecade1860, booksubjectbees, bookyear1861
