Canadian Kodak Trade Circular . tomersfault, but if a customer asks forregular and you are out of thesize he wants, dont suggest spe-cial or contrast, but se-11 hima size of regular that will cutin two and answer his purpose, ortry a different surface with thedegree of contrast he wants. Obviously the best solution tothis problem, is to keep alwaysstocked up on the amateur sizesthat are most used. THE CORRECT CUT Among your customers, thereare a few who know the Kodak linemighty well ; know a certaincamera when they see it in yourad\ertisement, and know it if thecamera you illustrate does notc
Canadian Kodak Trade Circular . tomersfault, but if a customer asks forregular and you are out of thesize he wants, dont suggest spe-cial or contrast, but se-11 hima size of regular that will cutin two and answer his purpose, ortry a different surface with thedegree of contrast he wants. Obviously the best solution tothis problem, is to keep alwaysstocked up on the amateur sizesthat are most used. THE CORRECT CUT Among your customers, thereare a few who know the Kodak linemighty well ; know a certaincamera when they see it in yourad\ertisement, and know it if thecamera you illustrate does notcorrespond with your adxertisingcopy. Ad\ertising has to be directedat the man who knows, as well asthe man who does not know, andso it pays to check up the accuracyof your printer and make sure thatyou illustrate a Kodak, when youare ad\ertising a Kodak. The wayto avoid the embarrassment of get-ting a Premo cut in a Kodak ad\ er-tisement, for example, would be toinsist that your printer submit aproof to you before he is allowed. No. 2-C AutographicKodak Jr. Price $ The newest of the Kodaks makespictures in a brand new size (2% xiji inches). It fits the pocket. We would Hke to show you whatthis camera can do and why it cando it. Other Kodaks from cameras from $ up. RICHARD ROE & COMPANY Single Column Cut— Column Cut—209G. to run the advertisement. Thiswill gi\e you the chance to catcherrors in cuts, spelling and in lay-out. Try it and see how it works out. Th ranks o th down and outare filled with men who nailed ahorse shoe over th door instead oputtin an ad in th newspaper.—Abe Martiji. KODAK TRADE CIRCULAR.
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Keywords: ., bookcentury1900, bookdecade1900, bookidcanadiankoda, bookyear1904
