. Florists' review [microform]. Floriculture. How the enterprising Decorators are halting the crowds by using the suggestions in The Review's article of July 3 ^^^^VIAYE you noticed the fre- with a small ice-cap, under the edge of rock on the waves caused by the w AVE you noticed the fre- quent items in the news- letters the last two or three weeks about how the enter- prising decorators are flag- ging the perspiring pedes- trians by initting in special summer windows ? It all came about because of the arti- cle, "Cool Windows for Hot Weather," in" The Review for July 3. It set
. Florists' review [microform]. Floriculture. How the enterprising Decorators are halting the crowds by using the suggestions in The Review's article of July 3 ^^^^VIAYE you noticed the fre- with a small ice-cap, under the edge of rock on the waves caused by the w AVE you noticed the fre- quent items in the news- letters the last two or three weeks about how the enter- prising decorators are flag- ging the perspiring pedes- trians by initting in special summer windows ? It all came about because of the arti- cle, "Cool Windows for Hot Weather," in" The Review for July 3. It set the quick wits and nimble fingers working. The article showed pictures of some cool windows, and told how others might be devised, but the special value of such matter in a trade paper is not so much in what the writer says as in his capacity for set- ting his readers to thinking — and acting on their thoughts. That the window article was one of the most suc- cessful ever published in The Review, almost as successful as the Mother's day and St. Valentine's day arti- cles, is shown by tlii' fact that special water and mechanical-toy displays have been holding big crowds in front' of fiower store windows all over the country the last few weeks. It set the deco- rators thinking — and with the average flo- rist to think is to act. Value Proven Now. If there over was any doubt about the value of special sea- sonable window deco- rations, especially in the off season, all doubt has been dispelled by the crowds that have stood in front of these windows the last few weeks. It has been demonstrated that at this time of year the retailer's window may exert a drawing power as great as in any other" season. A dis- play that gives the idea of coolness is sure to attract a crowd. People are searching for a cool spot, and if they can not find one to get into them- selves, they will stop and watch one in a disjday window. This is the thing to be l)orne in mind when one is dec- orating
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
