. Better fruit. Fruit-culture. igii BETTER FRUIT Pag^ 55. Father thought I was making too much mone}-. and so he reduced the price from ten cents to five cents. "Well," I said to myself. "I have got to meet the situa- tion," and so I went over to a neighbor and asked him if I could sell him squir- rel tails at five cents apiece, and in that way extended my field. Now, this has its significance in the apple business today—in the fruit business in general. I think we have got to do two things: We have got to reduce the cost of pro- duction wherever a way can be devised for dc
. Better fruit. Fruit-culture. igii BETTER FRUIT Pag^ 55. Father thought I was making too much mone}-. and so he reduced the price from ten cents to five cents. "Well," I said to myself. "I have got to meet the situa- tion," and so I went over to a neighbor and asked him if I could sell him squir- rel tails at five cents apiece, and in that way extended my field. Now, this has its significance in the apple business today—in the fruit business in general. I think we have got to do two things: We have got to reduce the cost of pro- duction wherever a way can be devised for dc'ing it. and we have got to increase the field of operation, or, in other words, create a wider distribution of our fruit and our fruit in a more thorough and intelligent manner. With that object in view, which is the same object that each one of us should have, I want to talk of a few conditions that existed the past season, as I saw them. I don't want 3'ou people to assume that I am laying down an}- law, or that what I saj' is necessarily right—I simply submit my own opinions for your consideration, for your investigation. I went East in Jul}-. 1910, to address the International Apple Shippers' Associa- tion, and soon after reaching the East I became convinced rhat we had a very difficult year in which to handle our increased crop in the Northwest. The main trouble, in my opinion, was not the enormous crop we speak about, but the financial disturbances during the past year all over the United States, largely due to political conditions. Now, I want to bring this point out with considerable emphasis, because I am under the impression that a good many people are scared to a frazzle about overproduction, which is not worrying me for one moment. I think this year's conditions and results are explainable in an intelli- gent waj", so that any person can under- stand the situation with a very brief explanation. First, you know we have had disturbances all over the U
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