. The Florists' exchange : a weekly medium of interchange for florists, nurserymen, seedsmen and the trade in general . rist to know his customer, and so to adjustthe arrangement that it will best please the customerhe is serving. There are many jiatrons to whom No. 9 would decidedly the more artistic. They would appreciateit because it is of the unusual type. However, mostI^-ople would think that the more massive arrangementin .\o. 1 was much more to be desired, because it is oftho conventional type and they are accustomed to it.\Vr- submit both examples as studies, and would advise
. The Florists' exchange : a weekly medium of interchange for florists, nurserymen, seedsmen and the trade in general . rist to know his customer, and so to adjustthe arrangement that it will best please the customerhe is serving. There are many jiatrons to whom No. 9 would decidedly the more artistic. They would appreciateit because it is of the unusual type. However, mostI^-ople would think that the more massive arrangementin .\o. 1 was much more to be desired, because it is oftho conventional type and they are accustomed to it.\Vr- submit both examples as studies, and would advisethe florist to try out both; then to study his customerstastes, in order to learn which of the two tyjies hiscustomers prefer. / Matters of Moment By A. VV. ; ) By A. VV. / , .A long i)revailing custom with florists in various]ifrts of the country has been that of duplicating orders, without cost to the customer in cases where flowers•red during rush were not satisfactory. How--•? r. Ihis news has spread among the flower buyingportion of the public, even though it not been ad-. seasons where there is very little stock to be had, whenstock spoils rapidly in windows, and when stock is soscarce that enough cannot be spared for a good windowtrim, in other words when stock is too expensive decorations. Of course it can be argued that the concern puttingin a window of this kind at such a season is basingits move on the fact that the public will figure that abig house has the stock in its refrigerators, and thatsuch a window alone tells the story of heavy stocks onhand. However, the public does not figure. People willpass and repass such windows and not go in to buyflowers until they are actually needed. In passing thewindow of a neighboring florist, wh^-re numerous varie-ties of the very best flowers on the market are shown. vertised, and has been kept carefully in the result has been that many good customers have beenspoi
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Keywords: ., bookcentury1800, bookdecade1880, booksubjectfloriculture, bookyea
