. Agri-news. Agriculture. Phone: (403) 427-2121. CO CO CO CO CO CO CO CO July 25,1994 Change to lifetime brands reduces costs Beginning next year brand owners in Alberta can purchase their brands for life rather than having to renew them every four years. Starting January 1,1995 cattle and horse brand owners who renew their brands will be able to purchase their lifetime brands for S220. The same applies to brands up for renewal at the beginning of 1996,1997 and 1998. "Moving to lifetime brands is good news for both brand owners and the province," says Cliff Wulff, director of Alberta
. Agri-news. Agriculture. Phone: (403) 427-2121. CO CO CO CO CO CO CO CO July 25,1994 Change to lifetime brands reduces costs Beginning next year brand owners in Alberta can purchase their brands for life rather than having to renew them every four years. Starting January 1,1995 cattle and horse brand owners who renew their brands will be able to purchase their lifetime brands for S220. The same applies to brands up for renewal at the beginning of 1996,1997 and 1998. "Moving to lifetime brands is good news for both brand owners and the province," says Cliff Wulff, director of Alberta Agriculture's marketing services division. "It's a change that provides benefits for everyone ; Every year the provincial brand office in Stettler receives numerous calls from cattle and horse owners who forgot to renew their brands. As a result, they lost the rights to their brands and sometimes these brands were re-issued to other producers. 'This was a source of real aggravation, particularly for owners of arbitrary brands whose brands couldn't be renewed if they lapsed and were re-assigned. By purchasing lifetime brands, brand owners will be able to eliminate such problems," Wulff says. "As well, brand owners will be able to pass brand ownership to other family members and keep the brand in the ; Another benefit of lifetime brands is a signficant reduction in the provincial brand inspection program's operating costs. "Administration costs associated with renewing 55,000 brands every four years add up quickly," says Wulff. "Funds saved in this cost-reduction measure, along with the revenue from the purchase of brands, will be used for brand inspection program operating costs as well as industry ; Another amendment releases many brands not previously available including single character brands such as symbols. Both changes are based on a recent government-industry sponsored review of brand registration pol
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