. Bulletin. Agriculture -- New Hampshire. MARKETING NEW HAMPSHIRE McIXTOSH APPLES 15 RETAIL DISPLAYS In 73 retail stores which displayed apples, citrus fruits, or both in front windows in the November-March period, approximately twice the display space was given to citrus fruits as to apples. (See Appen- dix Table XII.) About half the retail stores included in this study sold Mcintosh apples from the original box. and about one-sixth sold from display bins or piles. The balance sold in both ways (Table 10). Table 10. Apple Sales from Original Boxes and from Stands No. records Per cent of store
. Bulletin. Agriculture -- New Hampshire. MARKETING NEW HAMPSHIRE McIXTOSH APPLES 15 RETAIL DISPLAYS In 73 retail stores which displayed apples, citrus fruits, or both in front windows in the November-March period, approximately twice the display space was given to citrus fruits as to apples. (See Appen- dix Table XII.) About half the retail stores included in this study sold Mcintosh apples from the original box. and about one-sixth sold from display bins or piles. The balance sold in both ways (Table 10). Table 10. Apple Sales from Original Boxes and from Stands No. records Per cent of stores Sales made from original box Sales made other than from original box Sales made in both wavs 119 37 79 235 Samples were collected from lots sold in original boxes and those displayed in other ways. Table 11 shows that fruit sold from the ori- ginal box was in much better condition than fruit which had been re- handled for display ; it was less bruised and showed on the average only 58 per cent as much waste. Table 11. Coxditiox of Apples Displayed ix Original Boxes, ox Staxds. and ix Bixs Per cent surface Per cent bruises waste Punctures Number per 100 samples fruits Small bruises per 100 fruits Large bruises per 100 fruits In original box 52 Outside original box 63 81 81 495 545 110 178 Consideration should be given to the adoption of boxes more suit-" able for display in retail stores— such boxes to be returnable to the grower servicing the store. Two types of paper containers which ap- pear satisfactory for store delivery are shown in Fig. 12. One separates each apple, and the other is used with a wrapped pack. A very small per cent of Xew Hampshire Mcintosh apples reaches consumers in package form. In gen- eral, consumer packages have been rather expensive for use on a com- modity such as apples. Further- more, many of the packages de- veloped have not displayed the. CUWN Fig. 11. Average Gross Mar- gin (per cext of selling price)
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