Canadian grocer April-June 1918 . WaJ<nd When in need of Wrapping PaperTwines &Cordage B roomsrushesaskets Grocers Sundries Walter Woods & Co. Hamilton & Winnipeg CANADIAN GROCER. WE ASK YOU TO SELL LESS FLOUR FROM a flour milling company this request seems strange, but we make it fromour knowledge of world conditions. The fact of the matter is that the advertis-ing of FIVE ROSES flour has been entirely too successful in the past — thepopular demand is too great. In the vital interest of our Allies and the fighting forces of the Empire, the consump-tion of wheat flour must be reduced at onc
Canadian grocer April-June 1918 . WaJ<nd When in need of Wrapping PaperTwines &Cordage B roomsrushesaskets Grocers Sundries Walter Woods & Co. Hamilton & Winnipeg CANADIAN GROCER. WE ASK YOU TO SELL LESS FLOUR FROM a flour milling company this request seems strange, but we make it fromour knowledge of world conditions. The fact of the matter is that the advertis-ing of FIVE ROSES flour has been entirely too successful in the past — thepopular demand is too great. In the vital interest of our Allies and the fighting forces of the Empire, the consump-tion of wheat flour must be reduced at once. It is our individual problem to helpfeed our Allies by sending them as much as we can possibly save of the most concen-trated nutritive value in the least shipping space. And that means Wheat and only must we eliminate waste, we must consume less wheat and flour. We mustexport more. This is the pressing necessity that must be brought home to the con-sumer. As a distributor of flour, you can assist tremendously by suggesting the sub-stitution of other cereals than wheat. You can suggest the use of cornmeal, oats,buckwheat, rye, barley, potato flour, rice and tap
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