Canadian foundryman (1917) . TORONTO February, 1917 U, >^A. f )- \ VhmW A High Example of Faith in Advertising WE are quite accustomed to the ideathat advertising is more highlydeveloped in the United Statesthan elsewhere. We are prone to assureourselves that American business have astronger faith in advertising, a clearerunderstanding of its powers, and a higherefficiency in its use than is possessedabroad. We have been t<»1«I so, oftenenough, by advertising men from othercountries, so our belief is not attributablesoley tn egotism. Since the war began,however, England has been setting
Canadian foundryman (1917) . TORONTO February, 1917 U, >^A. f )- \ VhmW A High Example of Faith in Advertising WE are quite accustomed to the ideathat advertising is more highlydeveloped in the United Statesthan elsewhere. We are prone to assureourselves that American business have astronger faith in advertising, a clearerunderstanding of its powers, and a higherefficiency in its use than is possessedabroad. We have been t<»1«I so, oftenenough, by advertising men from othercountries, so our belief is not attributablesoley tn egotism. Since the war began,however, England has been setting someexamples of advertising which are moteasily duplicated. We have referred many times to the Brit-ish Governments advertising for soldiersand for subscriptions to the war loans—an unprecedented and extremely profit-able use of advertising on a We have noted many instances ofBritish concerns which have made far-sighted investment- in advertising to pro-tect their good-will under adverse circum-stances.
Size: 3081px × 811px
Photo credit: © The Reading Room / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., boo, bookcentury1900, bookdecade1910, bookidcanfoundryman1917toro
