Vintage poster - Leonetto Cappiello. Advertisement poster. Cognac Henry Mounier. Segonzac pres Cognac, France. C 1910.

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Leonetto Cappiello (9 April 1875 – 2 February 1942) was an Italian and French poster art designer and painter, who mainly lived and worked in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design. The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D'Alesi. Cappiello, like other young artists, worked in a way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm.

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Size: 2808px × 3869px
Location: France
Photo credit: © JJs / Alamy / Afripics
License: Licensed
Model Released: No

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