. Cranberries; : the national cranberry magazine. Cranberries. Cranberry Institute MONTHLY REPORT TO THE INDUSTRY By ALDEN C BRETT, Presidenf. On Febi-uary 14th the Cranberry Institute held its annual meeting. All members were present with the exception of Minot Foods. Beaton's Distributing Agency was represented by Melville C. Beaton, Cape Cod Cranberry Cooperative by Orring G. Colley, Decas Bros. by John Decas, Cranberry Pi'o- ducts. Inc., by Vernon Goldsworthy, Habelman Brothers by Ray Habel- man and National Cranben-y As- sociation by its president, Frank Crandon In addition to the mem
. Cranberries; : the national cranberry magazine. Cranberries. Cranberry Institute MONTHLY REPORT TO THE INDUSTRY By ALDEN C BRETT, Presidenf. On Febi-uary 14th the Cranberry Institute held its annual meeting. All members were present with the exception of Minot Foods. Beaton's Distributing Agency was represented by Melville C. Beaton, Cape Cod Cranberry Cooperative by Orring G. Colley, Decas Bros. by John Decas, Cranberry Pi'o- ducts. Inc., by Vernon Goldsworthy, Habelman Brothers by Ray Habel- man and National Cranben-y As- sociation by its president, Frank Crandon In addition to the member repre- sentatives the following directors and committee members were pres- ent; directors, Kenneth Garside, Lester Haines, Clarence Searles, Maurice Makepeace, Chester Rob- bins and committee members, Louis Sherman, Gilbert Beaton, Russell Makepeace and Lawrence Proesch. Treasurer Kenneth Garside, seconded by the chairman of the audit committee, Louis Sherman, reported that $43,500 had been paid in on the per barrel assess- ment on the 1957 crop as voted by the directors; 816,600 remained unpaid making the total assess- ment $60,100. $1,000 was received as a much-appreciated contribution from Frank Glenn, Jr., of the Cranguyma Farms, Long Beach, Washington. Of this total amount $33,250 had been expended leaving resources of cash on hand and un- paid assessments of $27,850 Two major promotional activi- ties were reported on by the In- stitute advertising and publicity committee made up of Lester Klines, Russell Makepeace. Louis Sherman and Larry Proesch. The first consisted of a fresh berry promotion carried on by the United Merchandising Institute, a division of the Fresh Fruit and Vegetable Association of which Lester Haines is a director. Through this orpranization $40,000 merchandising kits consisting of store banners, posters and price cards were distributed to retailers in 43 states. This promotion was announced to the trade by two UMI special bulletins. The" tota
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