London, UK. 12 September 2016 . Josh Cuthbert, from the band Union-J, helps to launch the NSPCC and Outfit ‘Right To Be Me’ campaign at an Outfit store in Hayes, west London. The campaign aims to encourage young people to be happy in their own skin, rather than bowing to pressure from places such as social media. From September 12, the fashion retailer Outfit, that stocks brands from Topman to Miss Selfridge, will sell exclusive ‘Right To Be Me’ jumpers online and in key stores, with the proceeds going to Childline. Credit: Stephen Chung/Alamy Live News


London, UK. 12 September 2016 . Josh Cuthbert, from the band Union-J, helps to launch the NSPCC and Outfit ‘Right To Be Me’ campaign at an Outfit store in Hayes, west London. The campaign aims to encourage young people to be happy in the skin they are in rather than bowing down to pressure from places such as social media. From September 12, the fashion retailer Outfit, that stocks the brands from Topman to Miss Selfridge will sell exclusive ‘Right To Be Me’ jumpers online and in key stores, with the proceeds going to Childline. Supported by celebrities, such as Olly Murs, Fleur East, Josh Cuthbert from Union J and The Vamps, the partnership encourages young people to be happy in themselves, and not succumb to media nor peer pressure to try and look and act differently.


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Photo credit: © Stephen Chung / Alamy / Afripics
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Keywords: arcadia, campaign, celebrity, charity, childline, cuthbert, fashion, hayes, josh, london, nspcc, outfit, peer, photocall, pressure, union, youth