. Florists' review [microform]. Floriculture. Rose o my riMrt. thw ona day w««r My ro»««—do:, t'or next to my h«art. Ro»e o' jny heart. 1 wear you' —Ratbar U Clark =3^ Stresses Superlortty of Flowers. Admits No Argument. of colored distortions of human physiog- nomy illustrating more or less humor- ous expressions in rhyme or otherwise. The recollections of those days, far off but not dim, remind each individual of the observance of February 14. And, if the individual has some one—and who has notf—as an object of his valen- tine's sentiment, all the florist need do is to remind him that flower
. Florists' review [microform]. Floriculture. Rose o my riMrt. thw ona day w««r My ro»««—do:, t'or next to my h«art. Ro»e o' jny heart. 1 wear you' —Ratbar U Clark =3^ Stresses Superlortty of Flowers. Admits No Argument. of colored distortions of human physiog- nomy illustrating more or less humor- ous expressions in rhyme or otherwise. The recollections of those days, far off but not dim, remind each individual of the observance of February 14. And, if the individual has some one—and who has notf—as an object of his valen- tine's sentiment, all the florist need do is to remind him that flowers are the best carriers of his message. To which the public, too old to buy the schoolday papers, will readily agree. There is so little competition in the way of suitable carriers of the sentiments of this day that flowers are almost alone in posses- sion of the day's trade. Beminder Needed. But the busy business man, deep in his daily work, thinks little of days to be observed. They must be brought to his attention. The jokesmiths say he for- gets even his wedding anniversary and his wife's birthday. One charitably believes it is only forgetfulness on his part and, were he reminded, he would gallantly make observance of the oc- casion. Something such as this is doubtless true, for since the florists of the country began to push St. Valentine's day, to use the newspapers to remind the busy business man of the holiday, the busi- ness done has grown immenselv. Th? years that St. Valentine's day has been of much consequence in the florists' trade are not many in number. Back in 1913 The Review advocated extra effort in behalf of orders for this day. The success which resulted from the small expenditure, comparatively, of time, labor and money that year was so decided that the following year more of the trade bent their shoulders to the wheel. And now St. Valentine's orders roll merrily up into considerable figures. Each year has seen a noteworthy growth in the busi
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
