. The Saturday evening post. Z ?5 There are cheaper shoesthan McElwain Shoesbut none that are less expensive. /TV three days and three hoursMcElvrain could make as manypairs of shoes as there are men,women and children in Nevada. THE very high priced shoe andthe very low priced shoe areboth often expensive shoes. The real test is this: How muchstyle and beauty, how manymonths of wear does each shoedollar buy? And by this testthere are no less expensive shoesthan those McElwain makes. For the McElwain Companybuys its hides direct in the hide markets of the world, tans themin its own tanneries,
. The Saturday evening post. Z ?5 There are cheaper shoesthan McElwain Shoesbut none that are less expensive. /TV three days and three hoursMcElvrain could make as manypairs of shoes as there are men,women and children in Nevada. THE very high priced shoe andthe very low priced shoe areboth often expensive shoes. The real test is this: How muchstyle and beauty, how manymonths of wear does each shoedollar buy? And by this testthere are no less expensive shoesthan those McElwain makes. For the McElwain Companybuys its hides direct in the hide markets of the world, tans themin its own tanneries, and makeseach separate part of the shoe ina separate, specialized factory. At every single operation there is a sav-ing of pennies; and the pennies amount todollars by the time the shoe reaches you. Millions of men discovered McElwainworth before they knew the McElwainname. Today the discovery is easy for thename is stamped on the sole. You can buy McElivain Shoes at the stores of 25,000 leading independent shoe mer-chants throughout the country. Send to us for the booklet How to Make Your Shoes Last. It
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